Blog

The Power of Listening

ore@scaleinafrica.com (Ore Omolaja) — Thu, 02 Apr 2026 14:23:14 GMT

Many of us have either encountered someone with a pre-rehearsed script, ready to talk our ears off about how a product or service was the answer to all our problems. You might even be one of those who go into client meetings with a list of points to cover, a rehearsed speech, and eyes set on the prize.

20 Sales Roles and Their Definitions

ore@scaleinafrica.com (Ore Omolaja) — Thu, 20 Apr 2023 20:27:16 GMT

Sales is a critical function in any business, as it directly impacts revenue generation and customer acquisition. However, sales is not a one-size-fits-all job. There are several different sales roles, each with their unique set of responsibilities and requirements. In this blog post, we will discuss some of the most common sales roles and their definitions.

Field Sales Representative
Retail Sales Associate
Inside Sales Representative
B2B Sales Representative
Sales Development Representative (SDR)
Business Development Representative (BDR)
Enterprise Sales
Tele Sales
Account Executive
Account Manager
Customer Success
Sales Specialist/Sales Consultant
Sales Support
Brand Promoter
Sales Manager
SDR Manager
Sales Engineer
Sales Operations Manager
Sales Enablement Manger
Sales Trainer

Getting into Tech Sales

Olamide Makinde — Sun, 28 Aug 2022 21:56:17 GMT

Every day, we witness or hear about at least one new technical role, product, or startup. There is a rising need to learn a tech skill or find a way to apply your current skillset in the tech industry. Fortunately, there’s a space for Salespeople or enthusiasts in tech, and the fun part is that you do not have to code.

How to Become the Sales Rep Every Company Wants to Hire

Tope Olofin — Fri, 29 Jul 2022 11:59:27 GMT

A Sales Representative is someone whose primary task is to facilitate the sales of products or services to buyers or clients. A Sales Representative is like a walking company brochure; they must be able to provide information about the business's products or services and provide answers to the customers’ questions.

Crafting An Effective Sales Strategy

Olamide Makinde — Fri, 15 Jul 2022 17:23:47 GMT

A clear and well-thought-out sales strategy is an essential element a business should be girded with to grow extensively. When accurately done, it could be the defining factor differentiating a developing brand and a stagnant one. It’s impossible to pride yourself on having a great product if nobody buys it.

This piece explains what makes up a good sales strategy and why it is crucial.

What Every Business Needs to Know About Lead Generation

Olamide Makinde — Fri, 15 Jul 2022 08:32:32 GMT

Lead generation is a process in sales that involves reaching or attracting a prospective client or customer and engaging them. The whole process aims to engender their interest in what you do with the end goal of converting them to customers.